Changes in Retail Organic Price Premiums from 2004 to 2010

by Andrea Carlson and Edward C. Jaenicke

Organic foods are one of the most rapidly growing sectors of the retail food market. This study applies a hedonic model to the Nielsen Homescan data from 2004 to 2010 to estimate the organic price premium for 17 products.

Keywords: Organic food, organic price premiums, organic label, Homescan data, fruit and vegetable prices, milk prices, egg prices, processed food prices, hedonic price model, organic consumers

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