Cost Pass-Through in the U.S. Coffee Industry
- by Ephraim Leibtag, Alice Nakamura, Emi Nakamura and Dawit Zerom
- 3/13/2007
Overview
A rich data set of coffee prices and costs was used to determine to what extent changes in commodity costs affect manufacturer and retail prices. On average, a 10-cent increase in the cost of a pound of green coffee beans in a given quarter results in a 2-cent increase in manufacturer and retail prices in the current quarter. If a cost change persists for several quarters, it will be incorporated into manufacturer prices approximately cent-for-cent with the commodity-cost change. Given the substantial fixed costs and markups involved in coffee manufacturing, this translates into about a 3-percent change in retail prices for a 10-percent change in commodity prices. Coffee manufacturers do not appear to take advantage of manufacturing and production cost variation to raise retail prices; retail prices respond the same to both increases and decreases in costs of coffee beans.
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Abstract, Contents, and Summary
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Introduction
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The Coffee Value Chain
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Data Description
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How Important Is the Coffee Bean in Determining Costs?
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Differences in Prices Across Markets
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Responding to Costs
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Asymmetric Cost Adjustment
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Pricing Strategy Patterns
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Conclusion
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References
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