Marketing Practices and Financial Performance of Local Food Producers: A Comparison of Beginning and Experienced Farmers
- by Stephen Martinez and Timothy Park
- 8/10/2021
Overview
Local food sold directly to consumers, retailers, and institutions may provide financial benefits to beginning and other farmers compared to farmers who market through traditional channels. This report evaluates the characteristics, production, and marketing practices, and financial performance of local food producers with varying levels of farming and direct marketing experience.
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