Understanding IRI Household-Based and Store-Based Scanner Data
- by Mary K. Muth, Megan Sweitzer, Derick Brown, Kristen Capogrossi, Shawn A. Karns, David Levin, Abigail Okrent, Peter Siegel and Chen Zhen
- 4/13/2016
Overview
ERS has acquired commercial scanner data from market research firm IRI for use in food economics research. This report examines the methodology, characteristics, and statistical properties of the datasets. It provides an introduction to the data for new users and important considerations for advanced users.
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