Millennials devote more of their at-home food budgets to pasta than older generations
On World Pasta Day, October 25, it may be U.S. Millennials (more than other age groups) who celebrate with plates of spaghetti, linguini, or macaroni. Using household purchase data, ERS researchers found that, of all the generations, Millennials assign the largest share of their grocery store (food at home) budget to pasta, with Gen Xers running a close second. Among households earning between $22,500 and $28,332 per household member, Millennials devoted 3.7 percent of their 2014 food-at-home dollars to pasta purchases, Gen Xers 3.5 percent, Baby Boomers 2.9 percent, and Traditionalists 2.8 percent. Across generations, pasta purchases exhibited a negative relationship with income; as households become wealthier, they buy less pasta (which is often inexpensive and shelf-stable), opting to purchase instead more perishable foods like fresh meats and fresh fruits and vegetables. Millennials also assigned more of their 2014 food-at-home budgets to prepared foods and sugar and sweets than other generations—perhaps, in a quest for convenience and time savings. A version of this chart appears in the ERS report, Food Purchase Decisions of Millennial Households Compared to Other Generations, December 2017.