As income rises, households tend to devote a larger share of their at-home food spending to vegetables

A chart showing the at home expenditure shares spent on vegetables in 2014, by age and income.

ERS researchers used household-level data from Information Resources Inc. to investigate how food spending patterns differ by household income and age of the household food shopper. The researchers found that as per person income rises, households spend a larger portion of their at-home food expenditures on vegetables. This was true for all four generations examined, though the increase for Traditionalists was small. Poorer Millennials assigned lower shares of at-home food spending to vegetables than Traditionalists and Baby Boomers with similar incomes. Millennials with higher incomes apportioned more of their food budgets to vegetables, surpassing Traditionalists when per capita household income was around $30,000. The wealthiest Millennial households (per capita income greater than $50,000) dedicated about 8 percent of their food budgets to vegetables, compared to around 6 percent for the other generation groups in the same income decile. The rise in vegetable purchases among wealthier Millennials may reflect Millennials’ preference for healthy foods. A version of this chart appears in the ERS report, Food Purchase Decisions of Millennial Households Compared to Other Generations, released December 2017.

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