Organic shares of U.S. retail sales vary by food category
While U.S. organic food sales account for a small share of the country’s total food sales, they exhibited double-digit growth during all but 3 years (2009-11) during 2000-14. ERS analysis of U.S. organic sales data for five retail food categories shows that the organic market share increased for four of the five categories between 2009 and 2014. The highest organic market share in 2014 was for milk (14 percent of total organic and nonorganic sales), followed by eggs and fresh vegetables (both at nearly 7 percent). Foods frequently fed to children, like milk, tend to have higher organic market share than other foods. Industry estimates find that the organic fresh fruit and vegetable category has the highest sales of all organic categories, but their share of total produce sales is smaller than for milk. The decline in market share of organic yogurt between 2010 and 2014 may reflect growing nonorganic sales of Greek-style yogurt and yogurt drinks—products that were not readily available in organic forms. This chart appears in "Growing Organic Demand Provides High-Value Opportunities for Many Types of Products" in the February 2017 issue of ERS’s Amber Waves magazine.