Fast-food purchasers spend more time in secondary eating and drinking outside the home
On an average day over 2006-08—the most recent data available—just over half of Americans age 18 and older engaged in secondary eating or drinking, meaning they consumed food or beverages while doing another (primary) activity. Fast-food purchasers spent about the same amount of time in secondary eating on an average day as the total adult population (23.1 versus 23.9 minutes) but more time in secondary drinking (76.9 versus 65.4 minutes). In addition, fast-food purchasers spent more time engaged in eating/drinking multitasking during certain activities than the total population average. Fast-food purchasers spent more time in secondary eating and secondary drinking while at work, at entertainment venues, and during travel (either as driver or passenger) than the total population average. This information is from the ERS report, The Role of Time in Fast-Food Purchasing Behavior in the United States, November 2014.
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