Just over 43 percent of new food products in 2010 carried health and nutrition claims

A chart showing the percentage of new food and beverage products with health and nutrition related claims, years 1989 to 2010.

Food companies may seek to woo customers by placing voluntary health- and nutrition-related claims, such as “low fat” or “high fiber,” on their products’ packages. According to a recent ERS report, new food products (including reformulated ones) bearing health- and nutrition-related claims accounted for 43.1 percent of all new U.S. food and beverage products in 2010, up from 25.2 percent in 2001 and 34.6 percent in 1989. The downward trend in new products with health- and nutrition-related claims during 1989-2001 suggests that the Nutrition Labeling and Education Act of 1990 may have prevented nonqualifying products from making these claims. This chart appears in the ERS report, Introduction of New Food Products With Voluntary Health- and Nutrition-Related Claims, 1989-2010, February 2013.

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