Nearly 20 percent of U.S. shoppers bought groceries online in 2022

Pie chart showing percent of grocery shoppers who bought groceries online in the previous 30 days and vertical bar chart showing the frequency of their purchases.

Recent nationally representative survey data from 2022 revealed that nearly 2 in 10 (19.3 percent) U.S. residents who regularly shopped for groceries did so online at least once in the last 30 days. However, the frequency of online shopping varied. At the time of the survey, among those who bought groceries online in the past month in 2022, 30.2 percent did so once, 25.1 percent made 2 online grocery purchases, and 44.7 percent purchased groceries online 3 or more times. Time constraints were the main reason people bought groceries online, while the main reason for not shopping online for groceries was that people like being able to see and touch products in person, according to the survey. USDA, Economic Research Service (ERS) has collected data through the ERS-developed Eating and Health Module of the U.S. Department of Labor Bureau of Labor Statistics’ American Time Use Survey (ATUS) in 2006–2008, 2014–2016, and 2022–2023. In 2022, the Eating and Health Module captured for the first time nationally representative data concerning the prevalence and frequency of U.S. residents who report shopping for groceries online. This chart appears in the Amber Waves article New Survey Data Show Online Grocery Shopping Prevalence and Frequency in the United States, published in February 2024.

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