More than half of U.S. counties had at least one farmers market that accepted credit cards in 2018
U.S. consumers are increasingly able to use a credit card to purchase fresh fruits and vegetables at a farmers market— a retail outlet in which two or more vendors sell agricultural products directly to customers through a common marketing channel. In 2018, 72 percent of U.S. counties reported having at least one farmers market, and 70 percent of those counties reported having one or more farmers markets with the option to purchase using credit cards. The number of farmers markets that report accepting credit cards in a county is provided in the USDA, Economic Research Service’s (ERS) Food Environment Atlas and the underlying data can be accessed and downloaded. The Atlas is an interactive mapping tool with statistics on more than 280 food environment indicators at the county or State level that can influence food choices and diet quality. According to the current Atlas, 1,595 counties—51 percent of all U.S. counties—had one or more farmers markets that accepted credit cards in 2018. However, the market density varied among those counties, with 86 counties having more than 10 farmers markets that accepted credit cards as a form of payment for goods. This map appears in ERS’s Food Environment Atlas, updated September 2020.
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