Consumers with higher food safety benefit perceptions were willing to pay more for grass-fed and organic beef

Consumers with higher food safety benefit perceptions were willing to pay more for grass-fed and organic beef

Two horizontal bar charts with whisker plots of 95-percent confidence intervals showing respondents’ food safety perceptions of whether grass-fed beef is safer than conventional and their willingness to pay more, and respondents’ food safety perceptions of whether organic beef is safer and their willingness to pay more.


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