Consumers with higher food safety risk perceptions were willing to pay more for grass-fed and organic beef

Two horizontal bar charts showing how much survey respondents would pay extra for grass-fed beef based on their perception of food safety risk and what respondents would pay extra for organic beef based on their perception of food safety risk.

Two horizontal bar charts with whisker plots of 95-percent confidence intervals. One shows how much survey respondents would pay extra for grass-fed beef based on their perception of food safety risk. The other shows what respondents would pay extra for organic beef based on their perception of food safety risk.

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