Consumers with higher food safety risk perceptions were willing to pay more for grass-fed and organic beef

Consumers with higher food safety risk perceptions were willing to pay more for grass-fed and organic beef

Two horizontal bar charts with whisker plots of 95-percent confidence intervals. One shows how much survey respondents would pay extra for grass-fed beef based on their perception of food safety risk. The other shows what respondents would pay extra for organic beef based on their perception of food safety risk.


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