Consumers’ perceptions of food safety risk with beef varies among grass-fed, organic, and conventional products

Two bar charts showing consumer responses to: “When eating beef, I am exposed to ___ of food safety risk” (risk perception) and “Organic beef is safer than conventional beef and Grass-fed beef is safer than conventional beef" (safety comparison).

Two horizontal bar charts with percent of consumer responses to these questions in a food safety survey: “When eating beef, I am exposed to ___ of food safety risk” (risk perception) and “Organic beef is safer than conventional beef and Grass-fed beef is safer than conventional beef” (safety comparison).

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