U.S. consumers were willing to pay more for eco-labeled canned tuna, but the amount was smaller on average than the amount they were willing to pay for domestic products in 2014

U.S. consumers were willing to pay more for eco-labeled canned tuna, but the amount was smaller on average than the amount they were willing to pay for domestic products in 2014

Horizontal bar chart showing the estimated price U.S. consumers were willing to pay in 2014 for eco-labeled tuna from the United States compared with Vietnam and Ecuador, including a 95-percent confidence interval.


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