Vertical Coordination of Marketing Systems: Lessons From the Poultry, Egg and Pork Industries
- by Stephen Martinez
- 5/2/2002
Overview
The report examines the role of contracts and vertical integration in reducing transaction costs. The report further explores benefits from new methods of vertical coordination and the implications for future research.
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Entire report
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Table of Contents
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Abstract, Acknowledgments, Contents
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Summary
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Introduction
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Evolution of Vertical Coordination in the Poultry, Egg, and Pork Industries
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Incentives for Contracting and Vertical Integration: A Transaction Cost Approach
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The Viability of Spot-Market Transactions in the Poultry, Egg, and Pork Industries
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Marketing Contracts, Production Contracts, or Vertical Integration?
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Beyond Transaction Costs: Benefit Effects From Contracting and Vertical Integration
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Conclusions
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Selected References
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Appendix A
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Appendix B
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Appendix C
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Appendix D
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