Vegetables and Pulses Outlook No. (VGS-19C-01) 17 pp

March 2019

Unpacking the Growth in Per Capita Availability of Fresh Market Tomatoes

Per capita U.S. availability of fresh tomatoes averaged 20.7 pounds per year in 2010-17, up from 12 pounds in the early 1980s. The rise is attributed to growing imports, largely from Mexico; changing demographics and tastes; and emerging protected-culture technologies, including greenhouses and hoop houses, that extend the growing season.

Keywords: fresh tomatoes, trade, per capita availability, technology

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