Agricultural Information Bulletin No. (AIB-767) 19 pp

May 2001

Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries

This report investigates how retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer relations in the lettuce and fresh-cut vegetable industries.

Keywords: consolidation, fees, services, marketing, fresh-cut, lettuce, shipper-retailer, bagged salads

In this publication...