Vegetables and Pulses Outlook No. (VGS-300-01) 15 pp

January 2004

Factors Affecting Spinach Consumption in the United States

U.S. fresh-market spinach consumption has been increasing over the past few decades. Basic knowledge of the distribution of spinach consumption across different market channels, geographic regions, and population groups has been very limited in the past. Using data from USDA's 1994-96 and 1998 Continuing Survey of Food Intakes by Individuals, this article examines the consumption distribution of fresh-market and processed spinach in the United States. The analysis indicates that per capita spinach consumption is greatest in the Northeast and West. About 80 percent of fresh-market spinach is purchased at retail and consumed at home, while 91 percent of processed spinach is consumed at home. Per capita spinach use is strongest among Asians, highest among women 40 and older, and weakest among teenage girls.

Keywords: spinach, consumption, per capita use, distribution, regions, ethnic background, income, age

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