Fruit and Vegetable Prices

How much do fruits and vegetables cost? ERS estimated average prices for 156 commonly consumed fresh and processed fruits and vegetables. Reported estimates include each product's average retail price per pound and per edible cup equivalent (the unit of measurement for Federal fruit and vegetable consumption recommendations). For many fruits and vegetables, a 1-cup equivalent equals the weight of enough edible food to fill a measuring cup. ERS calculated average prices at retail stores using 2013 retail scanner data from Information Resources, Inc. (IRI). A selection of retail establishments across the U.S. provides IRI with weekly retail sales data (revenue and quantity). These retail establishments include grocery stores, supermarkets, supercenters, convenience stores, drug stores, and liquor stores.

ERS reports average prices per edible cup equivalent to inform policymakers and nutritionists about how much money it costs Americans to eat a sufficient quantity and variety of fruits and vegetables. Every five years the Departments of Agriculture and Health and Human Services release a new version of the Dietary Guidelines for Americans with information about how individuals can achieve a healthy diet. However, the average American falls short in following these recommendations. Many people consume too many calories from refined grains, solid fats, and added sugars, and do not eat enough whole grains, fruits, and vegetables. Are food prices a barrier to eating a healthy diet?

ERS research using this data set shows that, in 2013, it was possible for a person on a 2,000-calorie diet to eat a sufficient quantity and variety of fruits and vegetables for about $2.10 to $2.60 per day. The report also illustrates the variety of fruits and vegetables affordable to a family on a limited budget. See:

The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines

This data product is updated periodically to coincide with the release of each new version of the Dietary Guidelines for Americans.


Data Set Last Updated Next Update
Fruit
Apples-Average retail price per pound and per cup equivalent 3/19/2015
Apricots-Average retail price per pound and per cup equivalent 3/19/2015
Bananas-Average retail price per pound and per cup equivalent 3/19/2015
Berries (mixed)-Average retail price per pound and per cup equivalent 3/19/2015
Blackberries-Average retail price per pound and per cup equivalent 3/19/2015
Blueberries-Average retail price per pound and per cup equivalent 3/19/2015
Cantaloupe-Average retail price per pound and per cup equivalent 3/19/2015
Cherries-Average retail price per pound and per cup equivalent 3/19/2015
Cranberries-Average retail price per pound and per cup equivalent 3/19/2015
Dates-Average retail price per pound and per cup equivalent 3/19/2015
Figs-Average retail price per pound and per cup equivalent 3/19/2015
Fruit cocktail-Average retail price per pound and per cup equivalent 3/19/2015
Grapefruit-Average retail price per pound and per cup equivalent 3/19/2015
Grapes-Average retail price per pound and per cup equivalent 3/19/2015
Honeydew-Average retail price per pound and per cup equivalent 3/19/2015
Kiwi-Average retail price per pound and per cup equivalent 3/19/2015
Mangoes-Average retail price per pound and per cup equivalent 3/19/2015
Nectarines-Average retail price per pound and per cup equivalent 3/19/2015
Oranges-Average retail price per pound and per cup equivalent 3/19/2015
Papaya-Average retail price per pound and per cup equivalent 3/19/2015
Peaches-Average retail price per pound and per cup equivalent 3/19/2015
Pears-Average retail price per pound and per cup equivalent 3/19/2015
Pineapple-Average retail price per pound or pint and per cup equivalent 3/19/2015
Plums-Average retail price per pound or pint and per cup equivalent 3/19/2015
Pomegranate-Average retail price per pound or pint and per cup equivalent 3/19/2015
Raspberries-Average retail price per pound and per cup equivalent 3/19/2015
Strawberries-Average retail price per pound and per cup equivalent 3/19/2015
Tangerines-Average retail price per pound or pint and per cup equivalent 3/19/2015
Watermelon-Average retail price per pound and per cup equivalent 3/19/2015
Vegetables
Acorn squash-Average retail price per pound and per cup equivalent 3/19/2015
Artichoke-Average retail price per pound and per cup equivalent 3/19/2015
Asparagus-Average retail price per pound and per cup equivalent 3/19/2015
Avocados-Average retail price per pound and per cup equivalent 3/19/2015
Beets-Average retail price per pound and per cup equivalent 3/19/2015
Black beans-Average retail price per pound and per cup equivalent 3/19/2015
Blackeye peas-Average retail price per pound and per cup equivalent 3/19/2015
Broccoli-Average retail price per pound and per cup equivalent 3/19/2015
Brussels sprouts-Average retail price per pound and per cup equivalent 3/19/2015
Butternut squash-Average retail price per pound and per cup equivalent 3/19/2015
Cabbage-Average retail price per pound and per cup equivalent 3/19/2015
Carrots-Average retail price per pound and per cup equivalent 3/19/2015
Cauliflower-Average retail price per pound and per cup equivalent 3/19/2015
Celery-Average retail price per pound and per cup equivalent 3/19/2015
Collard greens-Average retail price per pound and per cup equivalent 3/19/2015
Sweet corn-Average retail price per pound and per cup equivalent 3/19/2015
Cucumbers-Average retail price per pound and per cup equivalent 3/19/2015
Great northern beans-Average retail price per pound and per cup equivalent 3/19/2015
Green beans-Average retail price per pound and per cup equivalent 3/19/2015
Green peas-Average retail price per pound and per cup equivalent 3/19/2015
Green peppers-Average retail price per pound and per cup equivalent 3/19/2015
Kale-Average retail price per pound and per cup equivalent 3/19/2015
Kidney beans-Average retail price per pound and per cup equivalent 3/19/2015
Lentils-Average retail price per pound and per cup equivalent 3/19/2015
Iceberg lettuce-Average retail price per pound and per cup equivalent 3/19/2015
Romaine lettuce-Average retail price per pound and per cup equivalent 3/19/2015
Lima beans-Average retail price per pound and per cup equivalent 3/19/2015
Mixed vegetables-Average retail price per pound and per cup equivalent 3/19/2015
Mushrooms-Average retail price per pound and per cup equivalent 3/19/2015
Mustard greens-Average retail price per pound and per cup equivalent 3/19/2015
Navy beans-Average retail price per pound and per cup equivalent 3/19/2015
Okra-Average retail price per pound and per cup equivalent 3/19/2015
Olives-Average retail price per pound and per cup equivalent 3/19/2015
Onions-Average retail price per pound and per cup equivalent 3/19/2015
Pinto beans-Average retail price per pound and per cup equivalent 3/19/2015
Potatoes-Average retail price per pound and per cup equivalent 3/19/2015
Pumpkin-Average retail price per pound and per cup equivalent 3/19/2015
Radish-Average retail price per pound and per cup equivalent 3/19/2015
Red peppers-Average retail price per pound and per cup equivalent 3/19/2015
Spinach-Average retail price per pound and per cup equivalent 3/19/2015
Summer squash-Average retail price per pound and per cup equivalent 3/19/2015
Sweet potatoes-Average retail price per pound and per cup equivalent 3/19/2015
Tomatoes-Average retail price per pound and per cup equivalent 3/19/2015
Turnip greens-Average retail price per pound and per cup equivalent 3/19/2015
Archived Data Tables for Snack Substitutions
Snacks-Portion size, price/portion, and calories/portion for 20 fruits and vegetables and 20 snack foods 11/28/2012
Snacks-Impact on food costs of substituting fruits and vegetables for other snack foods 11/28/2012
Snacks-Impact on caloric intake of substituting fruits and vegetables for other snack foods 11/28/2012
Snacks-Average retail price and cost per portion for fruits and vegetables 11/28/2012
Snacks-Average retail price and cost per portion for calorie-dense snack foods 11/28/2012