Fruit and Vegetable Prices

How much do fruits and vegetables cost? ERS estimated average prices for over 150 commonly consumed fresh and processed fruits and vegetables. Reported estimates include each product's average retail price per pound and per edible cup equivalent (the unit of measurement for Federal recommendations for fruit and vegetable consumption). For many fruits and vegetables, a 1-cup equivalent equals the weight of enough edible food to fill a measuring cup. ERS calculated average prices at retail stores using 2013 and 2016 retail scanner data from Information Resources, Inc. (IRI). A selection of retail establishments—grocery stores, supermarkets, supercenters, convenience stores, drug stores, and liquor storesacross the U.S. provides IRI with weekly retail sales data (revenue and quantity). 

ERS reports average prices per edible cup equivalent to inform policymakers and nutritionists about how much money it costs Americans to eat a sufficient quantity and variety of fruits and vegetables. Every five years the Departments of Agriculture and Health and Human Services release a new version of the Dietary Guidelines for Americans with information about how individuals can achieve a healthy diet. However, the average American falls short in meeting these recommendations. Many people consume too many calories from refined grains, solid fats, and added sugars, and do not eat enough whole grains, fruits, and vegetables.

Are food prices a barrier to eating a healthy diet? ERS research using this data set shows that, in 2013, it was possible for a person on a 2,000-calorie diet to eat a sufficient quantity and variety of fruits and vegetables for about $2.10 to $2.60 per day. The report also illustrates the variety of fruits and vegetables affordable to a family on a limited budget. See:

The Cost of Satisfying Fruit and Vegetable Recommendations in the Dietary Guidelines

ERS fruit and vegetable prices are updated periodically to coincide with the release of each new version of the Dietary Guidelines for Americans. When generating estimates using 2013 and 2016 data, ERS researchers priced similar fruit and vegetable products during both years. However, because of different methods for coding the underlying IRI data, the entry of new products into the market, the exit of old products from the market, and other factors, the data are not suitable for making year-to-year comparisons. These data should not be used for making inferences about price changes over time.


Data Set Last Updated Next Update
Fruit
Apples-Average retail price per pound or pint and per cup equivalent 7/11/2018
Apricots-Average retail price per pound and per cup equivalent 7/11/2018
Bananas-Average retail price per pound and per cup equivalent 7/11/2018
Berries (mixed)-Average retail price per pound and per cup equivalent 7/11/2018
Blackberries-Average retail price per pound and per cup equivalent 7/11/2018
Blueberries-Average retail price per pound and per cup equivalent 7/11/2018
Cantaloupe-Average retail price per pound and per cup equivalent 7/11/2018
Cherries-Average retail price per pound and per cup equivalent 7/11/2018
Cranberries-Average retail price per pound and per cup equivalent 7/11/2018
Dates-Average retail price per pound and per cup equivalent 7/11/2018
Figs-Average retail price per pound and per cup equivalent 7/11/2018
Fruit cocktail-Average retail price per pound and per cup equivalent 7/11/2018
Grapefruit-Average retail price per pound or pint and per cup equivalent 7/11/2018
Grapes-Average retail price per pound or pint and per cup equivalent 7/11/2018
Honeydew-Average retail price per pound and per cup equivalent 7/11/2018
Kiwi-Average retail price per pound and per cup equivalent 7/11/2018
Mangoes-Average retail price per pound and per cup equivalent 7/11/2018
Nectarines-Average retail price per pound and per cup equivalent 7/11/2018
Oranges-Average retail price per pound or pint and per cup equivalent 7/11/2018
Papaya-Average retail price per pound and per cup equivalent 7/11/2018
Peaches-Average retail price per pound and per cup equivalent 7/11/2018
Pears-Average retail price per pound and per cup equivalent 7/11/2018
Pineapple-Average retail price per pound or pint and per cup equivalent 7/11/2018
Plums-Average retail price per pound or pint and per cup equivalent 7/11/2018
Pomegranate-Average retail price per pound or pint and per cup equivalent 7/11/2018
Raspberries-Average retail price per pound and per cup equivalent 7/11/2018
Strawberries-Average retail price per pound and per cup equivalent 7/11/2018
Tangerines-Average retail price per pound and per cup equivalent 7/11/2018
Watermelon-Average retail price per pound and per cup equivalent 7/11/2018
Archived 2013 Data Tables for Fruit 7/11/2018
Vegetables
Acorn squash-Average retail price per pound and per cup equivalent 7/11/2018
Artichoke-Average retail price per pound and per cup equivalent 7/11/2018
Asparagus-Average retail price per pound and per cup equivalent 7/11/2018
Avocados-Average retail price per pound and per cup equivalent 7/11/2018
Beets-Average retail price per pound and per cup equivalent 7/11/2018
Black beans-Average retail price per pound and per cup equivalent 7/11/2018
Blackeye peas-Average retail price per pound and per cup equivalent 7/11/2018
Broccoli-Average retail price per pound and per cup equivalent 7/11/2018
Brussels sprouts-Average retail price per pound and per cup equivalent 7/11/2018
Butternut squash-Average retail price per pound and per cup equivalent 7/11/2018
Cabbage-Average retail price per pound and per cup equivalent 7/11/2018
Carrots-Average retail price per pound and per cup equivalent 7/11/2018
Cauliflower-Average retail price per pound and per cup equivalent 7/11/2018
Celery-Average retail price per pound and per cup equivalent 7/11/2018
Collard greens-Average retail price per pound and per cup equivalent 7/11/2018
Sweet corn-Average retail price per pound and per cup equivalent 7/11/2018
Cucumbers-Average retail price per pound and per cup equivalent 7/11/2018
Great northern beans-Average retail price per pound and per cup equivalent 7/11/2018
Green beans-Average retail price per pound and per cup equivalent 7/11/2018
Green peas-Average retail price per pound and per cup equivalent 7/11/2018
Green peppers-Average retail price per pound and per cup equivalent 7/11/2018
Kale-Average retail price per pound and per cup equivalent 7/11/2018
Kidney beans-Average retail price per pound and per cup equivalent 7/11/2018
Lentils-Average retail price per pound and per cup equivalent 7/11/2018
Iceberg lettuce-Average retail price per pound and per cup equivalent 7/11/2018
Romaine lettuce-Average retail price per pound and per cup equivalent 7/11/2018
Lima beans-Average retail price per pound and per cup equivalent 7/11/2018
Mixed vegetables-Average retail price per pound and per cup equivalent 7/11/2018
Mushrooms-Average retail price per pound and per cup equivalent 7/11/2018
Mustard greens-Average retail price per pound and per cup equivalent 7/11/2018
Navy beans-Average retail price per pound and per cup equivalent 7/11/2018
Okra-Average retail price per pound and per cup equivalent 7/11/2018
Olives-Average retail price per pound and per cup equivalent 7/11/2018
Onions-Average retail price per pound and per cup equivalent 7/11/2018
Pinto beans-Average retail price per pound and per cup equivalent 7/11/2018
Potatoes-Average retail price per pound and per cup equivalent 7/11/2018
Pumpkin-Average retail price per pound and per cup equivalent 7/11/2018
Radish-Average retail price per pound and per cup equivalent 7/11/2018
Red peppers-Average retail price per pound and per cup equivalent 7/11/2018
Spinach-Average retail price per pound and per cup equivalent 7/11/2018
Summer squash-Average retail price per pound and per cup equivalent 7/11/2018
Sweet potatoes-Average retail price per pound and per cup equivalent 7/11/2018
Tomatoes-Average retail price per pound and per cup equivalent 7/11/2018
Turnip greens-Average retail price per pound and per cup equivalent 7/11/2018
Archived 2013 Data Tables for Vegetables 7/11/2018
Archived Data Tables for Snack Substitutions
Snacks-Portion size, price/portion, and calories/portion for 20 fruits and vegetables and 20 snack foods 11/28/2012
Snacks-Impact on food costs of substituting fruits and vegetables for other snack foods 11/28/2012
Snacks-Impact on caloric intake of substituting fruits and vegetables for other snack foods 11/28/2012
Snacks-Average retail price and cost per portion for fruits and vegetables 11/28/2012
Snacks-Average retail price and cost per portion for calorie-dense snack foods 11/28/2012