Nearly half of U.S. counties had at least one farmers’ market that accepted credit cards in 2016
If you want to use a credit card when you buy your fall apples at a farmers’ market this year, you may be in luck. With the increase of technology in our everyday lives, there has been a gradual transition from cash to credit cards. Farmers’ markets are no exception. Accepting credit cards widens the customer base to include the growing number of Americans who prefer to use credit cards for their purchases. Data from USDA's Agricultural Marketing Service show that 72 percent of U.S. counties reported having at least one farmers’ market in 2016 and 68 percent of those counties—48 percent of all 3,143 U.S. counties—reported having one or more farmers’ markets that accepted credit cards. The number of farmers' markets in a county that report accepting credit cards is one of the new statistics in ERS’s updated Food Environment Atlas. The Atlas assembles statistics on over 275 food environment indicators at the county or State level that can influence food choices and diet quality. According to the Atlas, 1,521 counties had 1 or more farmers’ markets that accepted credit cards and 77 counties had more than 10 farmers’ markets that accepted credit cards as a form of payment for goods. This map appears in USDA’s Food Environment Atlas, updated September 2017.