Steady increases in at-home consumption of berries resulted in a rising share of U.S. berry consumption occurring at home
Flavor, healthfulness, convenience, and year-round availability have contributed to increasing consumer demand for strawberries, blueberries, raspberries, and other berries, with per capita loss-adjusted availability growing from an average of 4.5 pounds per person per year during 1994-98 to 6.6 pounds during 2007-08 and to 9.9 pounds in 2014. Linking ERS’s loss-adjusted food availability data with food intake surveys from 1994-2008 reveals that berries, like other fruit, are mainly consumed at home rather than away from home at eating out places. The increase in berry consumption comes exclusively from purchases at grocery stores (the food-at-home market). The at-home share of berry consumption rose from 83 percent during 1994-98 to 89-91 percent during 2003-08. The loss-adjusted availability of berries consumed at home rose from 3.7 pounds per person per year during 1994-98 to 5.9 pounds during 2007-08, while away-from-home consumption stayed just shy of 0.8 pounds per person. This chart appears in the ERS report U.S. Food Commodity Availability by Food Source, 1994-2008, December 2016.