Two-percent milk accounts for the largest share of fluid milk availability
According to ERS’s Food Availability data, 19.1 gallons of fluid milk were available for each U.S. consumer to drink in 2013, down from a peak of 42.3 gallons in 1945. Declining per capita milk consumption reflects a variety of factors—competition from soft drinks, fruit juices, bottled water, and other beverages; generational differences in the frequency of milk drinking; and a more ethnically diverse population, some of whose diets do not normally include fluid milk. Plain (unflavored) 2-percent milk surpassed plain whole milk in 2005 and became America’s most popular milk. In 2013, plain 2-percent milk accounted for 35 percent of fluid milk availability (6.7 gallons per person), while plain whole-milk availability was 5.2 gallons per person, down from its high of 38 gallons in 1945. Plain 1-percent milk and skim milk each accounted for 14 percent of fluid milk availability. Flavored milks, such as chocolate and strawberry, made up 9 percent of fluid milk availability in 2013. This chart appears in ERS’s Ag and Food Statistics: Charting the Essentials, updated September 18, 2015.