Behavioral economics suggests simple nudges can lead children to eat healthy foods

Behavioral economics suggests simple nudges can lead children to eat healthy foods

Beginning in fall 2012, school meals served through USDA?s National School Lunch Program feature updated nutrition standards, with more fruit, whole grains, and a healthier mix of vegetables. With more than 30 million children eating school lunches each day, this change has potential to improve children?s diets. However, serving food to children doesn?t always mean they?ll eat it. Behavioral economics?the study of psychology and cognitive cues in human decision-making?suggests simple, low-cost nudges can promote acceptance of healthy foods.


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