Kar Ho Lim

Research Agricultural Economist


Kar Ho Lim is a research agricultural economist with the Diet, Safety, and Health Economics Branch in the Food Economics Division. Kar Ho joined USDA’s Economic Research Service (ERS) in September 2020. His research topics include consumer demand, food safety issues, food labeling policy, and food marketing.


Prior to joining ERS, Kar Ho was a faculty member in the Department of Agricultural and Environmental Sciences at Tennessee State University (2015–20) and the Department of Food and Resource Economics at Korea University (2013–15).


Kar Ho earned his Ph.D. from the University of Kentucky in 2012.

Professional Affiliations

Kar Ho is a member of the Agricultural and Applied Economics Association.

Selected Publications

Lim, K. H., Nayga, R. M., & Yang, W. (2024). Were consumers of plant-based beef substitutes buyers of organic or grass-fed beef? Insights from correlations in willingness to pay. Journal of Cleaner Production, p.142176.

Ollinger, M., Lim, K. H., & Knott, T. (2024). Incentives for salmonella control in chicken broilers: Why the sampling protocol matters. Food Control, 155, p.110083.

Lim, K. H., & Hu, W. (2023). Contextual reference price in choice experiments. American Journal of Agricultural Economics, 105(4), 1288–1306.

Lim, K. H., & Page, E. T. (2022, March 7). Consumers’ interpretation of food labels with production claims can influence purchases. Amber Waves, U.S. Department of Agriculture, Economic Research Service.