The Food Marketing System in 1996

by Anthony E. Gallo

New food product introductions fell sharply in 1996. The number of new plants, consumer advertising expenditures, and common stock prices reached new highs in 1996, as did the number of mergers in the foodservice industry. Profitability from food manufacturing and retailing was higher due to strong sales, wage and producer price stability, and streamlining of operations.

Keywords: food marketing, food processors, wholesalers, retailers, foodservice, advertising, profitability, trade

In this publication...

• Entire Report