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How producers and consumers respond to nutrition information: the case of whole grains

Thursday, April 7, 2011

Manufacturers were quick to respond to the recommendation in the 2005 Dietary Guidelines for Americans that at least half of a person's daily grain intake come from whole grains. The average number of new whole-grain products jumped from 4 per month in 2001 to 16 in 2006. For whole-grain products, these reformulations have translated into increased sales of healthier foods. Based on Nielsen Homescan data, whole grain products accounted for 11.1 percent of all pounds of packaged grain products purchased in grocery stores (excluding flours, mixes, and frozen or ready-to-cook products) in 2001. By 2006, whole grains' share of total grain product purchases was 17.9 percent. By 2007, whole grain cereals accounted for 46 percent of all cereals purchased, while whole grain breads accounted for 20 percent of all bread purchased. This chart was originally published in the March 2011 issue of Amber Waves magazine.

Adults who use nutrition information from restaurants consume fewer calories than those who do not

Friday, November 16, 2018

As part of the National Health and Nutrition Examination Survey (NHANES), respondents are asked whether they have seen nutrition or health information about foods on restaurant menus and, if so, whether they used that information to decide what to order. An ERS analysis of NHANES data from 2007-14 reveals that adults who reported seeing and using information on a full-service or a fast-food restaurant menu consumed 284 or 307 fewer calories per day, respectively, than did adults who reported seeing but not using the information—a calorie intake gap that is 14-15 percent of a 2,000-calorie reference diet. In full-service restaurants, wait staff take consumers’ orders for food from their tables and consumers pay after the meal is eaten. In fast-food restaurants, consumers order and pay for food from a counter before eating. The energy intake gaps between information users and nonusers can be attributed to differences in calories obtained from various sources, including grocery stores, supermarkets, and other stores. For instance, fast-food restaurant menu label users consumed 271 and 1,296 calories per day from fast-food restaurants and from stores, respectively, while nonusers consumed 345 calories per day from fast-food restaurants and 1,483 from stores. The statistics for this chart are from the ERS report, The Association Between Restaurant Menu Label Use and Caloric Intake, released on October 31, 2018.

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