FoodReview: Setting Course for Global Food Markets
Rosanna Mentzer Morrison, economics editor
FoodReview No. (FR-19-2)
March 1997
About this magazine
The U.S. food sector is blending more and more into the world food market. Overseas markets offer
U.S. food companies opportunities for expanded sales. This issue of FoodReview looks at a number of
ways those firms are reaching foreign customers and how evolving foreign economies offer both
opportunities and challenges. Although exports are traditionally thought of as the primary way to access overseas markets, manufacturing foods abroad is the major way large U.S. food processors reach international markets. Processed food sales by U.S.-owned manufacturing plants located in other countries amounted to $103 billion in 1994--four times larger than U.S. processed food exports of $25.8 billion. U.S. food companies also frequently enter international markets through the use of licensing or franchising agreements with foreign firms.
In this report ...
Articles are in Adobe Acrobat PDF format.
- Frontmatter (Upfront, Contents), 247 kb
- Processed Foods Trade Benefits U.S. Agriculture and Consumers, 200 kb
- Direct Investment Is Primary Strategy To Access Foreign Markets, 306 kb
- The U.S. Foodservice Industry Looks Abroad, 204 kb
- Trade Reforms Increase Likelihood of Challenges to Food Standards, 268 kb
- Russian Food Processing Modernizes as It Opens to the World Market, 312 kb
- Will the Surge Continue in Russia's HVP Imports?, 221 kb
- Bulgarian Retail Food Markets in Transition, 292 kb
- The Quality of Children's Diets At and Away From Home, 216 kb
- Public and Private Efforts for the National School Lunch Program, 243 kb
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Updated date: March 1997
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