Vertical Coordination of Marketing Systems: Lessons From the Poultry, Egg and Pork Industries
by Stephen Martinez
Agricultural Economic Report No. (AER-807) 45 pp, May 2002
The report examines the role of contracts and vertical integration in reducing transaction costs. The report further explores benefits from new methods of vertical coordination and the implications for future research.
Keywords: Vertical coordination, vertical integration, contracts, transaction cost economics, technology, measuring and sorting costs, poultry, pork
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