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Local and regional food marketing channels find new support in the 2014 Farm Act

Local and regional food marketing channels find new support in the 2014 Farm Act
The 2014 Farm Act provides support for local and regional foods across several titles, including nutrition, horticulture, credit, and rural development. Support includes increased consumer access to and marketing of locally and regionally produced food, both via farmer direct-to-consumer outlets and intermediated outlets (e.g., regional distributors, local retailers, or restaurant sales). In particular, the Farmers’ Market and Local Food Promotion Program’s increase in mandatory funding could increase opportunities in the entire local and regional food-supply chain now that intermediaries, including food hubs, can participate. In 2008 (the latest year of analysis available), most local and regional foods were marketed through intermediated channels. Prior to the 2014 Farm Act, support was aimed at local and regional food producers participating in direct-to-consumer sales, rather than those relying on intermediated marketing channels. This chart was adapted from one appearing in the Local and Regional Foods page of Agricultural Act of 2014: Highlights and Implications on the ERS website.

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Last updated: Wednesday, April 16, 2014

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