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FoodReview: The 1990’s: A Dynamic Decade for the U.S. Food System

Rosanna Morrison, Economics editor

FoodReview No. (FR-23-3) March 2001

About this magazine

Consumers in the 1990’s demanded quick, easy-to-prepare grocery foods to match their fast-paced lifestyles. And, the rising incomes of the second half of the decade allowed consumers to pay for these convenience foods and for more away-fromhome eating. The proportion of the food dollar spent eating out grew from 44 percent in 1990 to 47.5 percent in 1999. This demand for convenience translated into higher labor, packaging, energy, and other food marketing costs. Between 1990 and 1999, marketing costs rose 45 percent and accounted for most of the 37-percent rise in domestic consumer food spending.

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Updated date: March 2001

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