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Featuring

Consumer-driven Agriculture

Get a Preview IconAmerica’s appetite, like its population, is always changing. Dining out, once thought to be a luxury, is now common. The Nation’s population is wealthier, older, more educated, and more ethnically diverse than in the past—and those demographic changes are likely to become more pronounced in the next 20 years. Recent research by ERS projects how these trends will influence food consumption and expenditures through 2020.

Consumer-Driven Agriculture is a brief multimedia Presentation.

Some Highlights:

In the United States, the shift toward an older age distribution had the strongest impact on per capita fruit and vegetable expenditures (up 3.7 percent and 3.6 percent, respectively). Changes in the age distribution significantly affect per capita quantities consumed, leading to declines in consumption of:

  • fried potatoes (down 5.8 percent)
  • cheese (down 2.7 percent)
  • sugar (down 1.7 percent)

Income is the most important driver of per capita food expenditures. Increases in income spur faster growth in per capita spending on dining out (up almost 10 percent) than in per capita spending on food for at-home preparation and consumption (up 3 percent). At the same time, income growth is likely to:

  • boost consumption of fruits and vegetables, cheese and yogurt, and fish
  • lower consumption of pork, beef, other meat, and eggs

For More Information:

Amber Waves (Volume 1, Issue 2), April 2003
Tractors equipped with global positioning systems for precise preparation and management of fields are among the sophisticated tools modern American farmers use to keep up to date with consumers' food preferences. The technology allows farmers to plan current and future crops accordingly.

Food and Agricultural Commodity Consumption in the United States: Looking Ahead to 2020
U.S. consumption of food commodities is projected to rise through 2020, mainly due to a population increase. But the mix of commodities is expected to shift because of an older and more diverse population, rising income, and more eating out.

Food Expenditures by U.S. Households: Looking Ahead to 2020
Per capita spending on food is projected to increase 7.1 percent by 2020, with the largest projected increase expected for fruit (27.5 percent), and the smallest for both beef and beverages (21.1 percent).

Food Review: Consumer-Driven Agriculture
Articles in this special issue project U.S. food consumption and spending to 2020, discussing how farmers, processors, retailers, and foodservice operators are responding to this changing demand for food, and looking at food assistance expenditures and household food security.

 

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Updated date: July 21, 2003