Overview
How much do fruits and vegetables cost? ERS estimated
average prices for 153 commonly consumed fresh and processed
fruits and vegetables. Reported estimates include each
product’s average retail price per pound and per
edible cup equivalent (the unit of measurement for Federal
fruit and vegetable consumption recommendations). For
many fruits and vegetables, a 1-cup equivalent equals
the weight of enough edible food to fill a measuring cup.
ERS calculated average prices at retail stores using
2008 Nielsen Homescan data. Retail quantities were further
adjusted for the removal of inedible parts and cooking
loss.
Data Files
 Fruit
Average prices for fresh and processed fruits from apples to watermelons. See documentation.
Vegetables
Average prices for fresh and processed vegetables from artichokes to winter squash. See documentation.
Release Date
Data were released February 2011. The data source is
the 2008 Nielsen Homescan data on household food purchases
from all types of retail outlets.
Related Resources
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