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Rural Amenities: Current Trends

Contents
 

The population and employment analyses in earlier chapters have focused on long-term change, from 1970 through 2007. Rural growth has been uneven over time, making analyses of any short periods unrepresentative of broad trends. The current decade has seen much lower overall rural population growth than in the 1990s, at least according to county population estimates released by the Bureau of the Census (see ERS county-level population data).

Estimates for 2000-07

Nevertheless, the general geographic pattern remained much the same in 2000-07 as for the entire 1970-2007 period: population shifted away from counties low on the natural amenities scale and lacking forest cover and toward higher amenity areas, particularly those with a mix of forest and open land. The basic difference is that annual average population change was lower everywhere in 2000-07.

Population change by natural amenities scale and forest, 2000-07 d

Growth may have slowed inordinately in some counties at the highest level of natural amenities. In general, the very high-amenity counties, as we saw in the first chapter, have had the highest rates of population growth since 1970. In 1990-2000 (using the 2003 nonmetro county classification to ensure that the analysis is of the same counties as the chart), the median population gain in very high natural amenity counties reached 20 percent, 4 percentage points above the next highest amenity category. And median house values were over 60 percent higher than expected on the basis of homeowner income—considerably higher than the value for the next highest amenity level, and a jump of nearly 20 percentage points from 1990. These high housing values may reflect new limitations on growth. Counties may be adopting growth control measures to keep population growth from overwhelming the amenities that brought many residents to these areas in the first place. This suggests that population change is becoming less accurate as an indicator of the relative attractiveness of counties.

Median nonmetro* owned house value and population changes 2000-2007, by natural amenities

Further Considerations

Landscape and climate have played a substantial role in rural population and employment change over the past several decades, but they are unlikely to be the only quality-of-life factors affecting rural growth. Families with children are likely to pay attention to the quality of local schools. Historical settings and cultural factors such as the presence of artists are important for residents as well as tourists—although the presence of artists itself depends on natural amenities (see Arts Employment Is Burgeoning in Some Rural Areas in Amber Waves).

Rural development policy tends to focus on employment (see Amenity-Based Development in the Rural Development Strategies briefing room). Prospective projects are typically evaluated on the basis of projected additions to the number of jobs in an area. For areas with high poverty rates and few jobs, this is appropriate in the short run. In the long run, however, developing scenic amenities such as a mix of forest and open land cover, and improving local schools may be the key to attracting and keeping the talent required to make growth sustainable in these counties (see The Creative Class: A Key to Rural Growth in Amber Waves).

 

For more information, contact: David McGranahan

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Updated date: October 22, 2009